Tag: Editing

6 posts

• The second paragraph is where you lose people

  Your intro hooks them, but paragraph two is where readers decide if you're worth their time. Here's what actually keeps them reading.

• Edit for the person who arrives at 4pm on Friday

  Your reader is tired, distracted, and has six other tabs open. If your page demands their best attention, they'll leave.

• One H1 per page is not a rule

  The single-H1 myth survives because it used to matter and now it's just cargo cult. Current HTML and search care about hierarchy, not counting.

• Build pages people finish

  If the reader bounces at paragraph two, the page did not fail at SEO. It failed at being a page.

• CMS guardrails for staff who should not design

  Editors need power over words and images — not over the gravity of the layout.

• The editing pass that ships

  Stop polishing forever. Use a brutal checklist once, then publish.