Write the list item before you decide it's a list
I used to turn things into bulleted lists the moment I had more than one related thought. Three features? Bullet list. Four steps? Numbered list. Two examples? Why not.
But formatting something as a list before you know what the items actually say creates a specific kind of mess. You end up with items that don't match in scope, length, or verb tense because you committed to the list structure before you knew what you were listing.
Write the sentences first
Draft each item as a complete sentence or fragment in plain text. Don't add bullets. Don't number them. Just write:
- Upload the file to the media library
- The image should be under 200KB
- Check that alt text is present
- You might need to crop it first
Now you can see the problem. The second item describes a quality. The fourth is a conditional. The first and third are instructions. They're related, but they don't belong in the same list because they're doing different jobs.
Lists group items of the same type
Once the sentences exist, you can decide whether they're actually list-shaped. Good list items share a grammatical pattern and a consistent level of detail. If you wrote headings before sections, this is the same instinct — the structure becomes obvious once the content exists.
Sometimes what you thought was a list turns out to be three short paragraphs. Sometimes it's a list plus a warning callout. Sometimes it really is a clean set of parallel steps, and the bullets write themselves.
Bullets don't make bad sentences better
If your list items are uneven, adding bullets just makes the unevenness more visible. A list is a promise to the reader that each item will be the same shape. Break that promise and people start re-reading to figure out what pattern they missed.
I've started leaving potential lists as loose sentences until late in the editing pass. Half the time they stay as sentences. The other half, the list structure becomes obvious because the items already match.
When the list is actually a list
If your items are parallel and they're doing the same job, format them as a list. But make the pattern explicit:
- Start each item with a verb (or don't start any of them with a verb)
- Keep items to a similar length (one sentence, or one phrase, not both)
- Use the same tense and voice throughout
You can check this more easily when the sentences already exist. Formatting too early hides the mismatch.
Try this
Next time you're about to create a bulleted list, write the items as plain sentences first. Let them sit for a minute. Then ask whether they're actually the same kind of thing. If they are, the bullets will feel obvious. If they're not, you just saved yourself from publishing a lumpy list that makes readers work harder than they should.