Tag: SEO

8 posts

• Redirects are documentation your future self will need

  Every redirect you set up is a tiny piece of institutional memory. Treat them like the load-bearing infrastructure they are, not cleanup tasks.

• Breadcrumbs that actually tell users where they are

  Most breadcrumb trails break at the worst moment—when users need orientation. Here's how to build navigation that survives real content sprawl.

• Metadata inheritance saves hours you're currently wasting

  Stop filling the same fields on every page. Let parent pages pass values down and override only what changes.

• URL structure you can maintain for ten years

  Good URL patterns survive redesigns and organizational changes. Plan them with durability, not cleverness.

• Alt text audit in fifteen minutes

  A systematic sweep through image descriptions that actually helps search and screen readers, without overthinking or AI slop.

• One H1 per page is not a rule

  The single-H1 myth survives because it used to matter and now it's just cargo cult. Current HTML and search care about hierarchy, not counting.

• Write for scanners without lying

  Scannability is not clickbait. It is honest labeling of useful sections.

• Images that earn their kilobytes

  A hero image is not decoration. It is either evidence, atmosphere with intent, or dead weight.