Your homepage intro paragraph is probably backwards

The problem lives in paragraph one

You open with context. A story about the industry, or how long you've been around, or a philosophical statement about your approach. Then you work toward what you actually do.

Visitors scan the first sentence, decide they're in the wrong place, and leave.

The information they need—what you offer, who it's for, what happens next—shows up too late. They don't read long enough to find it.

Put the answer first

Write the second or third sentence first. The one that names what you do and who needs it. That's your opening.

If you run a design studio for healthcare startups, say that. If you sell project management templates for solo consultants, say that. One clear sentence that answers "am I in the right place?"

Everything else—your story, your philosophy, your differentiators—can follow. But only after you've confirmed the visitor hasn't made a navigation mistake.

Test it by removing the first sentence

Delete your current opening sentence. Read what's left.

If the page still makes sense, your real introduction was hiding in sentence two. If the page feels abrupt or incomplete, you probably opened with the right information.

Most homepages get clearer when you cut the first sentence. That's the test.

Context earns its place after clarity

Once someone knows they're in the right place, they'll read your origin story. They'll care about your process or your values or how you're different.

But body copy isn't the place to introduce your page. The first sentence has one job: confirm the visitor's intent. If it does anything else, it's in the way.

Reverse your intro paragraph. You'll lose fewer people in the first five seconds.