Structure

5 posts

• Breadcrumbs that actually tell users where they are

  Most breadcrumb trails break at the worst moment—when users need orientation. Here's how to build navigation that survives real content sprawl.

• Taxonomy before taxonomy: name your buckets once

  Most sites drown in overlapping categories because no one sat down first. Define your buckets before you file a single page.

• URL structure you can maintain for ten years

  Good URL patterns survive redesigns and organizational changes. Plan them with durability, not cleverness.

• One H1 per page is not a rule

  The single-H1 myth survives because it used to matter and now it's just cargo cult. Current HTML and search care about hierarchy, not counting.

• Information architecture before voice

  Personality is paint. IA is the load-bearing walls. Paint the walls after they stand.